Rudd's Grocery Choice: The "co-location" effect.

This is a brief note to highlight an effect I hadn't considered before. The effect minimises (and may negate) at least one of my arguments concerning Grocery Choice.
It's the "co-location" effect.
Essentially, Coles and Woolworths set up their retail outlets in the same areas if not same retail centres. Thus, they have no monopoly based on location and any advantage one might have can be exploited by shoppers without any loss in terms of travel etc.
More to follow on this effect later.

 
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