The Frog Lady



A story about the Frog Lady.

I see the Frog-Lady occasionally. She shops nearly every week-day at a supermarket I visit about once a week on average. The staff know her, and so do regular shoppers. It costs her quite a lot of money to shop there nearly every-day because she catches a taxi there and back. I imagine that shopping is one of the highlights of her day.

The Frog-lady has no use for Rudd’s, and subsequently Choice’s GroceryWatch.

She has to use a wheelchair. It’s a slow business going around a supermarket in a wheelchair by yourself. But she knows where things are, although she has to ask other shoppers to pass them to her for the most part. Supermarket shelves are stacked in a major brand prominent fashion. So the expensive items are at shoulder height (for an average female shopper) and the same but cheaper products are either at floor or ceiling height. This means the frog lady usually has to ask for help. But if she went to a different supermarket to save the $1.13 that Choice says you (might) save last month she would be stranded. The layout of the aisles is different, products are in different places, no-one would know her and that “one shopper at any one time hanging around to help” wouldn’t be there. And for the Frog-lady to find her way in and out of a new supermarket complex could well be a nightmare.

GroceryWatch doesn’t help the people who need help the most. It sure doesn’t help the Frog-lady.




 
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